By On the evening of October 2, The Artistry in Sandton came alive with warmth, flavour and fire as BIC EZ Reach hosted an intimate dinner experience with invited guests to slow down, savour the moment and light up their intentions.
Hosted by the multi-talented J’Something, the event brought together influencers, friends of the brand and members of the media for a sensorial journey through a five-course menu paired with the soft glow of hundreds of flickering candles. Each dish was crafted to perfection and complemented by live violin music that created an atmosphere of connection and calm.
At the heart of the evening was the BIC EZ Reach lighter, designed to bring ease and safety to everyday moments, from lighting candles and incense to igniting a gas stove. With its extended reach, the lighter keeps fingers safely away from the flame, proving that practicality and beauty can coexist.
But beyond function, the event shone a light on the emotional spark behind the flame, those meaningful moments that define connection, celebration and intention. As J’Something guided guests in a candle-lighting ritual, each flame became a symbol of presence, warmth and purpose.
“With BIC EZ Reach, we wanted to remind people that fire isn’t just about utility, it’s about emotion, experience and the moments it helps bring to
life. Whether it’s lighting a birthday candle, starting a ritual, or simply setting the mood for dinner, it’s the small sparks that make life brighter,”
said Fundiswa Ngwato, Digital Manager at BIC South Africa.
The night culminated in a spectacular flambéed dessert, a fitting finale to an evening that quite literally set the room alight. Through this immersive experience,
BIC EZ Reach demonstrated that lighting up can be more than just a task; it can be a moment of magic. It’s available at all major retail stores nationwide, making it easy for consumers to enjoy wherever they shop.