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LEVI’S® REWRITES THE RULES OF ICONIC DENIM

The Levi’s® 501® Curve Set is a modern take on the iconic 501® Curve, elevated with collectible details and signature finishes inspired by Nomzamo Mbatha.

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LEVI’S® BLUE TAB™ TAKES DENIM TO NEW HEIGHTS FOR FALL/WINTER 2026

Rooted in premium denim and elevated icons, Blue Tab™ is the Levi’s® brand’s most pinnacle and sophisticated expression of the denim lifestyle. Blue Tab combines

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LEVI’S® TURNS UP THE STYLE WITH ROSÉ AND SHAI GILGEOUS-ALEXANDER IN ‘KEEP IT LOOSE’ CAMPAIGN

Today, the Levi’s® brand says Keep it Loose, with a new campaign that puts two of culture’s most compelling style originals front and center: global

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LEVI’S® AND COLORSXSTUDIOS EMERGENT PROGRAM SPOTLIGHTS SOUTH AFRICAN ARTIST LORDKEZ

COLORSxSTUDIOS and Levi’s® today announced South African singer-songwriter lordkez as the next featured artist in EMERGENT, the multi-year global music program designed to spotlight emerging

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LEVI’S® LAUNCHES GLOBAL PARTNERSHIP WITH FOUR FOOTBALL FEDERATIONS AHEAD OF FOOTBALL’S BIGGEST STAGE

Levi’s® has long stood at the intersection of sport, style, and culture – shaping how athletes and fans express identity across generations. From its earliest

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LEVI’S® X JORDAN BRAND: ICONIC COLLABORATION UNVEILS FRESH AIR JORDAN 3S

Greatness attracts greatness. The Levi’s® brand and Jordan Brand continue their creative partnership with a bold new collection that celebrates the shared DNA of two

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THE LEVI’S® BRAND AND PIXAR CELEBRATE 30 YEARS OF TOY STORY WITH WESTERN-INSPIRED COLLECTION

Thirty years ago, Disney and Pixar’s Toy Story introduced audiences to the unforgettable friendship between Woody and Buzz Lightyear, forever changing the animation industry as

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LEVI’S® LAUNCHES THE 501® CURVE IN SOUTH AFRICA

The wait is finally over: Levi’s® officially launched the 501® Curve in South Africa on 8 August 2025 with actress, style icon, and activist Nomzamo

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A NEW ERA OF DENIM PERSONALISATION LAUNCHES AT LEVI’S® ROSEBANK

From fit fixes to bespoke denim lasering, Levi’s® new Tailorshop in Rosebank lets you rework, restore, and reimagine your Levi’s® like never before. In a

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THE LEVI’S® BRAND AND NIKE UNITE IN LATEST GROUNDBREAKING SPORTSWEAR COLLABORATION

The Levi’s® brand and Nike, two titans of American culture, have joined forces once again for their most anticipated collaboration. This time, they’ve merged the

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