By In the ever-evolving world of fragrance, Amouroud is taking a bold step with the launch of its new Garden Collection—a radiant departure from its traditional aesthetic that embodies a fresh, lively personality in the oud space. Leari Lifestyles interviewed with Jeremy Sherman, Sales and Marketing Manager at Perfumer’s Workshop International to uncover the inspirations behind this stunning new line of perfumes.
A Floral Renaissance
The Garden Collection is not just a set of fragrances; it’s a sensory journey through nature’s vivid palette. Inspired by the beauty of flourishing gardens each scent encapsulates the essence of renewal, joy and emotional resonance. “The Garden Collection was born from a desire to explore a more vibrant and expressive dimension of the Amouroud identity,” Jeremy explained. “It represents a sensory escape, evoking moments of serenity and discovery while paying homage to nature’s poetry.”
A Colourful Revolution
For the first time, Amouroud is introducing its iconic silhouette in transparent, hand-polished, brightly coloured glass bottles marking a significant shift from the classic opulent black and white packaging. “This collection invites a more playful and expressive spirit,” Sherman told us highlighting how the design reflects a lush garden’s vibrancy. The inversion of the traditional black and gold details also signifies a transformation while still acknowledging the brand’s heritage.
Fragrance Profiles that Inspire Bliss
Each fragrance in the Garden Collection is crafted to evoke a distinct emotional experience, capturing the essence of blooming gardens.
Enchanted Garden
A tribute to new beginnings. The notes of tuberose, orange blossom, jasmine, and ylang-ylang celebrate the lush, voluptuous scents of a garden awakening at dawn, intertwined with warm amber and incense.
Apricot Nectar
A scent that radiates joy and contentment offering a vivid blend of spicy roses, osmanthus blossoms and ripe apricot. The elegant warmth emerging from patchouli and incense it’s nothing short of an ode to pleasure.
Carissa Flower
Luminous and dreamy, this fragrance presents a beautiful floral experience enriched with osmanthus, sea salt and a backdrop of silky ambergris and musk. It elegantly evolves throughout the day, reflecting the changing beauty of nature as night approaches.
Embracing Trends and the Future
As fragrance trends shift toward personalisation and emotional storytelling, the Garden Collection aligns perfectly with contemporary desires. “There’s a growing demand for authenticity and artistic expression,” Jeremy noted. “Our collection allows each scent to stand alone, visually distinct and uniquely crafted.”
This launch not only resonates with current consumer trends but also celebrates the legacy of Perfumer’s Workshop, which has a reputation for creating exceptional floral compositions. The Garden Collection marks a return to its roots while looking forward with fresh vision, bridging past and present in an elegant dance of scent. The Garden Collection, Amouroud invites fragrance lovers into a world of colour, light and intricate emotion—an experience that promises to rejuvenate the senses and inspire joy. As they continue to explore new ideas in scent and design, enthusiasts can look forward to a flourishing future filled with beauty and individuality in every bottle.