Southern Oil (SOILL) is pleased to announce a strategic partnership with That Food Guy Group® (TFGG) as its lead marketing agency. This collaboration marks a significant milestone for SOILL, signalling a new era of innovation and expansion for its esteemed brands: B-Well, African Gold, Nuts About Cooking, Canega and Alpha Sun.
TFGG, renowned for its market insights and innovative marketing strategies, will be instrumental in enhancing SOILL’s brand presence and market penetration. The agency’s deep understanding of the South African market and commitment to fostering local talent aligns with SOILL’s vision of supporting the national economy and promoting local excellence.
“We are excited to partner with TFGG, an agency that shares our values and understands the potential of our brands. Their expertise will be invaluable in helping us achieve our strategic growth objectives,” said Stephen Geldenhys, Marketing Manager at SOILL.
TFGG’s appointment underscores SOILL’s dedication to nurturing local talent and driving innovation within the South African food and beverage industry. The agency’s comprehensive suite of services, including marketing, digital, publishing, innovation, studio, and events, positions it as an ideal partner for SOILL’s ambitious growth plans.
“We are honoured to be chosen as the marketing partner for SOILL’s impressive portfolio of brands. Our team is committed to delivering creative and strategic marketing solutions that will elevate these brands to new heights,” said Dale Herbst, CEO of TFGG.
About That Food Guy Group
Established in 2013, That Food Guy Group® is a South African-based food and beverage marketing agency. The company is dedicated to fostering diversity and inclusivity, providing opportunities for marginalised communities, and leading the industry in creative marketing and brand strategy. TFGG’s multidisciplinary approach to brand solutions is driven by a passion for hope, unity, courage, and the vibrant African spirit.
About Southern Oil Brands
In 1993, Southern Oil (Pty) Ltd, known as SOILL, made a significant impact on South Africa’s agricultural landscape by pioneering canola cultivation in the Western Cape province. The objective was to process the cultivated seeds locally and introduce a new product to the domestic market. The benefit of choosing Canola was derived from the alternative winter crop for the farmer. Canola is an excellent rotational crop, resulting in higher yields on farmland in subsequent years and offering a local healthy oil alternative to the consumer.
Today, Southern Oil stands as a leading modern oil extraction plant and edible oil refinery, boasting nearly three decades of expertise. Specialising in product development, bulk oil and animal feed supply, the company has evolved into a cornerstone of the industry.
Located in Swellendam, our plant represents Africa’s largest Canola-crushing operation. Equipped with state-of-the-art facilities and adhering to stringent certified standards, we ensure the exceptional and consistent quality of our oil extraction and refining processes. This dedication underscores our commitment to delivering excellence in every aspect of our operations.



The SOILL brands include:
B-Well is abrand dedicated to health and flavour, offering a range of heart-healthy oil blends, including canola, grapeseed, and olive oil, available in both spray and liquid formats and a selection of 100% vegan mayonnaise. B-Well emphasises the importance of living well without compromising on taste.
Nuts About Cooking offers refined coconut cooking oil pressed in Mozambique from coconuts sourced from small-scale growers. It is ideal for all types of cooking and baking and serves as a non-stick cooking spray. Our perfectly balanced extra virgin olive oil is sourced exclusively from local farms, ensuring freshness and quality.
African Gold offers premium extra virgin olive oil, grown and crafted with care in South Africa. Its medium to intense flavour profile not only elevates culinary creations but also represents our commitment to local excellence and quality.
Canega provides a specialised range of oils for equine nutrition. Canega EquiPlus delivers essential omega-3 and omega-6 fats for optimal horse health. Canega Copra Cool offers high levels of slow-releasing energy for horses engaged in intensive exercise, while Canega Bloat Oil prevents frothy bloat in pasture-grazing animals.
Alpha Sun, our refined sunflower oil, is made from sun-kissed sunflower seeds of the highest calibre. Its golden yellow hue and liquid texture at room temperature make it perfect for frying, grilling, baking, roasting, and as a base for salad dressings and marinades.