Levi Strauss & Co

THE LEVI’S® BRAND AND PIXAR CELEBRATE 30 YEARS OF TOY STORY WITH WESTERN-INSPIRED COLLECTION

Thirty years ago, Disney and Pixar’s Toy Story introduced audiences to the unforgettable friendship between Woody and Buzz Lightyear, forever changing the animation industry as

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THE BIRTH OF THE LEVI’S BLUE JEAN

On 20 May 1873, Levi Strauss & Co. patented a revolutionary idea that would forever change the world: the blue jean. What started out as

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