By Johnnie Walker, the world’s number one scotch whisky, brought the beach to sunny Johannesburg and hosted the much-anticipated launch of its new innovation, Johnnie Walker Blonde – A bright and vibrant expression that is set to thrill whisky and new to whisky enthusiasts looking to add an exciting occasion to their whisky indulgence. The sensational event took place at Montecasino Fourways, where media, influencers, and consumers were treated to a bright surprise that dazzled their senses.
Consumers were encouraged to celebrate and take a walk on the bright side through vibrant fun activities under the Joburg sun including beach volleyball games, beach ball pools, live music, slushies, ice-cream, food, and showcasing their creative side by spray painting the Johnnie Walker miniature striding man. While enjoying fantastic music and delectable food, the brand ambassadors were available to inform guests about the new blonde in town and to share the inspiration behind this new innovation.
“We are thrilled to finally introduce Johnnie Walker Blonde to the South African market,” said Natalia Celani – Marketing and Innovations Director at Diageo South Africa. “This unique whisky is perfect for those who are looking for a bright and vibrant drink that is sure to impress. We are excited for consumers to try it for themselves and experience the taste sensation that is Johnnie Walker Blonde.”
The vibrant and unique new offering from Johnnie Walker is a distinctive blend that is perfect for the sociable whisky enthusiast to enjoy. Bursting with a sweeter and smoother taste profile, the unexpected new addition to the whisky category is set to revolutionise the taste experience of whisky lovers and new whisky lovers.
Johnnie Walker Blonde is available at leading outlets across the country.
Official tasting notes below.
- Nose: Vanilla mixed with toffee, topped with bright berries.
- Taste: Sweet vanilla and apple, lightly spiced and drizzled with caramel.
- Finish: Smooth and light.
For more information on Johnnie Walker, please visit https://www.johnniewalker.com/en-za/ and follow @JohnnieWalker on Facebook, Twitter and Instagram. Follow the conversation using the hashtags #KeepWalkingSA #JWBlonde