Levi’s® is thrilled to unveil its new retail space in Rosebank, a district that sits at the heart of Johannesburg’s design and creative landscape. The opening, which took place on the 14th of September 2023, brought fashion, art, and the creative community together for a curated evening that celebrated the history and future of the brand.

The event featured live illustrators who gave attendees the opportunity to bring home personalised keepsakes ranging from brand drawings to custom portraits. A treats table offered guests a casual dining experience with a selection of sweet and savoury options, all complemented by Jack Black beer and sodas from Pura. 

The Levi’s® brand is known for elevating everyday moments, and their signature photobooth was no exception. Here, guests could create Insta-worthy snapshots that immortalised the launch. Setting the mood was DJ Deniece Marz, whose beats served as a backdrop for the evening and also showcased Levi’s® ongoing commitment to promoting female talent. To wrap up the event, a denim ribbon cutting ceremony marked the official inauguration of the Rosebank store in a way that was quintessentially Levi’s®. 

Levi’s® Red Tab™ members received the VIP treatment and gained exclusive access to the launch. But the perks didn’t stop there; Red Tab™ members can look forward to a suite of year-round benefits. From complimentary shipping to early access to limited-edition releases, Red Tab™membership is a free gateway to the ultimate Levi’s® lifestyle. To get in on the action and become a Red Tab™ member, click here.

By choosing Rosebank as its new home, Levi’s® has demonstrated its ability to remain at the crossroads of tradition and trends. Celebrate Levi’s® new store opening and shop the latest in timeless denim at their new Rosebank address at The Zone.

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